Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages.
However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the user flips through the pages.
Your brand should be positively reinforced through the professionalism of the photographs, layout design, and products themselves. Most lookbooks are a standard 8. The photos should take up most of the page with the text out of the way.
The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the collection.
With our free photo book maker, designing your lookbook is extremely easy! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates! Or, to knock out two birds with one stone, you can: 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. Start a Lookbook design on the Photo Book Maker, select a theme, connect to your Facebook, and select the lookbook photos!
These will be placed into the theme's layout, and your Lookbook will be done in minutes! The photo book maker is a great option for Lookbook Design since lookbooks are mainly made up of large photos and minimal text. Click here to give it a try! Once your lookbook is designed and it's time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks:. The example from Arcadia can be called perfect.
It immediately gives a hint on the information inside and makes you anticipate the content. When you create a lookbook online, devote special attention to how clear and smooth the navigation system is. Make the info easy to find and this will ensure your visitors enjoy looking through the lookbook even more. Business of Fashion added simple navigation buttons to let you skip to the very beginning or end.
The text should be informative, intriguing, but not too verbose. Obviously, it has to include information about the brand and the collection. Try to limit descriptions to words. Some consider text a distraction and aim to minimize it dramatically, but a better way of doing it is to create descriptions that play along with your style and concept. If you want people to buy things from the catalog, place multiple buttons with purchase options throughout it.
Attach a link to the website where they can make the purchase. Brixton offers a more discreet way of doing the same thing - making the button visible only when the person hovers over a certain catalog picture.
Provide viewers, who have questions, with multiple possibilities to pose them immediately. Give your contacts and links to social media, offer to sign up with email, etc. The latter is a great way of tracking potential buyers and improving your offers. Surely, the most powerful influence of your lookbook is the images you fill it with. Consider what aesthetic you are going for and then give all it takes to create a catalog that follows it in every single detail.
Spare no resource to get a professional photographer and an experienced model, find the best shooting location, take a wide variety of images.
The only way how to make a lookbook outstanding is to get professionals to work out every tiny detail of it. Through the lookbook, you should show your customers what their life would be like once they get the depicted products. To get a vision for that, ask yourself a few questions about that product, like what problems can it solve for the owners, what benefits will your clients get after the purchase? Gather true answers to those questions, put them out as a cohesive story, and see how successful such a purposeful catalog will be.
They were aimed at women, who want to combine professionalism with style and comfort and that is why the clothing was shot in specific daily situations. Models were captured getting into a car, making phone calls, taking a break, etc. What is a lookbook if not your brand in a nutshell? Make sure the concept and personality of the brand literally shine through its pages. Make sure your concept is as visible in your own lookbook. The customer kept calling and emailing me and asking when this catalog would be created and I had no answer.
Eventually, I took it on myself to find a solution. The solutions I found were they were either expensive or difficult. When I found Catalog Machine, I was pleasantly surprised - within a weekend I was able to create a catalog that looked professional and my customer was happy with. It turned out so well, I created a parts catalog for our own company and linked it to our website. Catalog Machine enabled me to create a good looking parts catalog customers could browse through easily.
I've had customers contact me from all over the United States to order parts, which has been a nice surprise. I use this catalog as a teaching tool for my customers. It enables their employees to look at pictures of various parts, so they can identify components on machinery that failed over the phone. We used to have our catalog in powerpoint presentation, then we moved to a photoshop version which exported to PDF.
Any modification of pictures, descriptions, or pricing had to be done by our designer. That would usually take days and some back and forth changes until it could be sent to customers. Today, we do everything with Catalog Machine ourselves, the publishing is instant. The customer decides if he wants to view the catalog online, or to download a pdf copy. We have also control of how many times our catalog has been viewed or downloaded. The latest feature which we loved, was the showroom that was added to the catalog machine.
We can now send a link to the showroom to our customers, and they can select the products they are interested in and request for pricing without trouble. Synchronize with external platforms and apps. Professional support in creating your catalog. How It Works. Make your Lookbook or Online Store. Create a catalog, use product variants, categories and collections for efficient targeting and customize the design to look professional!
Manage your products and images instantly. Upload or import your products at one click. Easily manage your product data and images in the cloud database. Automate and scale your business and marketing. Download PDF version of your catalog. Share online your product stores and custom catalogs and receive your customers orders automatically. Integration with e-commerce stores and automation tools Build catalogs for your Shopify, Etsy, eBay, Magento, PrestaShop, WooCommerce stores, automate with Zapier and boost your marketing power.
A lookbook design allows you to create an environment that your target audience can relate to and see themselves in. While the majority of lookbooks are fashion focused, you can create a lookbook for anything! I have compiled 3 beautifully created examples to guide your lookbook strategy.
Urban Outfitters Home - Stepping into the home decor scene, this lookbook is artsy and creative in showcasing the wide array of products Urban Outfitters has.
The products are set up and photographed in a realistic way so viewers actually feel like they know what the home is like.
Aldo Shoes- This spring lookbook from Aldo is youthful, fun, and bright. When creating a lookbook, there are various pages you need to include. You need to give your viewer some variety. Make sure your lookbook includes at least one page with a single photograph of a model, flaunting your products.
These images from Burton each display multiple products from the company on a female who relates to the target audience in age and lifestyle. This type of page allows female viewers to see matching items that they could wear together. The photography also aligns with the winter theme, and viewers get a cozy feeling just by looking at these outfit choices.
The pages are simple, making it easy to focus on the products being highlighted. While a lookbook is not designed to sell, you do want to display your products in fun, appealing ways.
You want to showcase what your brand offers and what viewers could buy from your site. These two examples from the Burton lookbook are great.
The off-slope photo shows how Burton sells everything you could possibly need for the hill, while the snow shot displays the board and outfit in action on the hill. It is by no means necessary for other product categories, but if possible give it a chance. In the Burton example, the group shot showcases various outfits and equipment, and allows viewers to see what it would be like to be a female snowboarder on the hill with friends.
If you are a female snowboarder, you can relate to the image. If not, it may empower or motivate you to go out with a couple of friends this winter. As a female snowboarder myself, I can relate to this lookbook and would love to receive it as free content.
It offers a variety of pages to really let viewers envision the products and keep Burton in mind as a lifestyle brand. The placement of materials in the lookbook needs to be logical. It should tell a story that flows as the book is scrolled through.
Each time the viewer looks at a new picture, it needs to be in the context of what was just looked through on the previous page as well as what they will see on the next. Remember to include a variety of pages to keep viewers interested in your content.
Enlist the help of a couple of friends or models to use in your photoshoots, and try to use natural poses in relation to your business. Google Slides is a free online tool that allows you to create presentations, similar to PowerPoint.
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